The social revolution has grown from scratch to become a transformative communication and collaboration phenomenon. From the Arab Spring to the global Occupy movement, social networks have been used to rally enormous crowds, create mammoth followings, and even topple political establishments. Today, one in every five minutes online is spent on Facebook; 250 million tweets go out every day; and almost overnight, brands have moved from one-to-one customer conversations to one-to-1 million.
Social trends are significantly altering the business and competitive landscape. The social web has emerged as a valuable business tool for the modern enterprise. Touting rich applications with real-time interaction and user-generated content, social media has materialized into a key tool to build customer intimacy and promote employee collaboration.
We decided to delve into this phenomenon to understand the dynamics that market leaders have embraced to successfully transform themselves into enterprises that are social-at-the-core. We found that the best-in-class adopted select uniform practices with multiple permutations and combinations which are quintessential for successful social transformation. Micro analying these efforts, we’ve identified seven best practices to transform your business into a Social Enterprise:
As Erik Qualman puts it, “We don’t have a choice on whether we do social media, the question is how well we do it.”
Note: This post was originally published on my blog at Capgemini.com, in September 2012 (http://www.capgemini.com/technology-blog/2012/09/social-strategy-bestpractices-transform-business-social-enterprise/)
* : The term ‘social enterprise’ is used here to describe companies that harnesses the power of the social web – making it an integral part of their business model.